Digital marketing is the use of online channels, platforms, and technologies to promote products, services, or brands to target audiences. It involves leveraging the internet and electronic devices to reach and engage with consumers.
Scope of digital marketing
The scope of digital marketing is vast and ever-growing, driven by increasing internet and mobile usage. It offers businesses global reach, cost-effective campaigns, and measurable results. Key areas include SEO, social media, content marketing, email marketing, and PPC advertising
techniques of digital marketing
1. SEO (Search Engine Optimization)
SEO is the process of optimizing a website or online content to improve its visibility in search engine results pages (SERPs) for relevant keywords.The goal is to attract organic (unpaid) traffic by ensuring the website ranks higher for user searches.
There are two types of seo:
On-page SEO
On-page SEO refers to optimizing individual webpages to improve their search engine ranking and attract relevant traffic.
off-page SEO
Off-page SEO involves activities outside your website to improve its authority, relevance, and ranking in search engines.
