Introduction

In a world where over 8.5 billion Google searches are made every single day, the internet has become the #1 place where people discover businesses, book services, and buy products. Whether you’re running a cozy homestay in Wayanad, an organic farm, a boutique, or a service-based startup, your visibility online directly impacts your growth. But here’s the truth: just having a website or a Facebook page is not enough anymore. You need a solid strategy that connects your business with the right people at the right time — and that’s where a Digital Marketing Strategist & SEO Consultant steps in.

What is a Digital Marketing Strategist?

A Digital Marketing Strategist is the person who designs the roadmap that guides your business through the digital world — helping you reach the right audience, on the right platform, with the right message, at the right time.Unlike someone who just runs ads or posts on social media, a strategist looks at your entire online ecosystem and creates a custom plan that aligns with your business goals.Think of them as the architect of your digital growth. They don’t just build — they design, plan, test, and optimize.

Their Core Responsibility: Strategy Over Tactics

A digital marketing strategist focuses on “why and how” before jumping into the “what.”Here’s what that means:

1 Where are your competitors outperforming you — and how can you fix it?

2 Why should your brand be on Instagram or LinkedIn?

3 How do your customers search for your product or service?

4 What kind of content do they trust?

What Does a Digital Marketing Strategist Actually Do?

1. Audience Research

They analyze who your ideal customers are, what they care about, and how they behave online. This helps tailor messaging and platform choices.

2. Competitive Analysis

They study your competitors — what’s working for them, what’s not, and how your brand can differentiate itself in the market.

3. Platform Selection & Channel Strategy

Not every business needs to be on every platform. A strategist will help choose the ones that offer the best ROI — whether it’s SEO, Instagram, Google Ads, YouTube, or email marketing.

4. Campaign Planning

They design marketing campaigns around launches, seasons, festivals, or product offerings — with clear goals, timelines, and KPIs.

5. Content Strategy

They define the kind of content you need — blog posts, reels, landing pages, videos, newsletters — and how it aligns with SEO and your brand voice.

6. Analytics & Reporting

They track key metrics like traffic, engagement, leads, and conversions, then refine the strategy accordingly.

What Does a Digital Marketing Strategist & SEO Consultant Do (Day-to-Day)

1. Business & Audience Analysis

Understanding who you are, what makes you unique, and who your ideal customer is.

2. Website Audit & Optimization

Checking your current website for speed, mobile responsiveness, UX, and SEO performance.

3. SEO Strategy & Execution

Finding the right keywords, optimizing your content, fixing technical issues, and tracking performance using tools like Google Search Console, SEMrush, and Ahrefs.

4. Content Planning

Creating blog calendars, web page updates, landing pages, and more — all focused on ranking and conversion.

5. Google Business Profile Optimization

Especially important for local businesses — making sure your listing is fully optimized, updated, and ranked for “near me” searches.

6. Paid Campaigns (If Needed)

Running targeted Google Ads, YouTube campaigns, or Facebook/Instagram ads to attract leads.

7. Reporting & Analytics

Tracking what’s working (and what’s not) so that your strategy evolves continuously based on real data.

What Tools Do They Use?

1 Google Analytics & GA4 – for tracking website and campaign performance

2 Search Console – for monitoring SEO visibility

3 SEMrush / Ahrefs / Ubersuggest – for keyword and competitor research

4 Trello / Notion / ClickUp – for campaign planning

5 Meta Ads Manager / Google Ads – for running and optimizing ads

6 Canva / Adobe Express – for content templates and visuals

7 Mailchimp / Brevo / ConvertKit – for email marketing and automation